Recognisable design, varied content
The company profile organises brand information, service topics and customer testimonials into separate sections. ‘Community favourites’, on the other hand, focuses on a selection of products. Shared colour schemes and consistent brand presence link both newsletter designs.
What makes an email recognisable as part of the brand?
A consistent approach to colours, typography, imagery and tone creates cohesion. Nevertheless, the layout can be tailored to the content: a company profile requires different text and image areas to a compact product selection. Check both in the mobile view as well. Adapt newsletter design to your own brand.