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Newsletter examples · Lifestyle

Email designs for lifestyle brands

How does a brand remain recognisable across different email content? The examples from Verdampft Nochmal showcase a company profile and a product selection within a consistent visual design.

Original campaign artwork is shown in its original language. English descriptions accompany each example.

2 newsletter designs from our work in this sector. Each example can be viewed as a complete image export. All are aimed at end customers (B2C).

Brands in this selection: Verdampft Nochmal

Recognisable design, varied content

The company profile organises brand information, service topics and customer testimonials into separate sections. ‘Community favourites’, on the other hand, focuses on a selection of products. Shared colour schemes and consistent brand presence link both newsletter designs.

What makes an email recognisable as part of the brand?

A consistent approach to colours, typography, imagery and tone creates cohesion. Nevertheless, the layout can be tailored to the content: a company profile requires different text and image areas to a compact product selection. Check both in the mobile view as well. Adapt newsletter design to your own brand.

Read descriptions of the newsletter content and structure

Content and structure of all examples

These descriptions explain the theme and structure of each example. Designs containing placeholders are labelled. Any offers and prices shown belong to the original example.

Verdampft Nochmal: Community Favourites

‘Verdampft Nochmal’ presents four vaporiser models as a selection from its range. The email combines large product images and concise feature lines with a section further down for community feedback and links to the brand and blog.

View the complete newsletter design

Verdampft Nochmal: Company Profile

Verdampft Nochmal combines an introduction to its range of vaporisers with a presentation of the company. Two clearly structured sections organise the product features and services, such as spare parts, German-language instructions and the company’s own products.

View the complete newsletter design

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