Newsletter design · B2C & B2B
One brand. One message. One good email.
From Mediterranean imagery to technical product details: here you can see how different brands showcase their products in their newsletters.
Original campaign artwork is shown in its original language. English descriptions accompany each example.
12 selected designs. Click to view in full.
Kamelur
BMS Bettwaren
Essenza NobileSelected newsletters
Different products. Different stories.
Headers, product showcases and product range sections feature various entry points. Open an example to read the full structure and browse through the selection.
NormrahmenProduct introduction: split-core current transformers
Product features and the comparison table organise the selection.
RAECKSBasket reminder with voucher
A clear purpose is at the heart of the design.
Design example with voucher placeholder
The images show existing newsletter designs. Drafts containing placeholders are marked as such. Prices and offers shown in the images do not represent current shop offers; the design alone does not imply dispatch or sales.
View all newsletter designsWhat can you learn from these newsletter designs?
BMS Bettwaren helps readers choose colours and materials; Normrahmen compares technical product features. Both examples organise information around a different buying decision. The BMS Fabric Guide analysis explains its structure, while the Normrahmen design description shows the product comparison.
These original designs document content and layout. They do not establish a campaign's sending history or measured performance. Our editorial and source notes explain how we distinguish examples, concepts and reported client results.
From idea to campaign
What makes a good newsletter?
A clear main message, an easy-to-follow structure and a suitable landing page. Our guides explain the thinking behind a good email.