What does this case study show?
Plugin Festivals (MAENTUM) wanted to develop its email channel after a period of stagnant revenue. The work covered campaign ideas, product launches and automation. Sebastian Ranftl and Sebastian Vitz describe time saved and revenue development; the account does not quantify the separate contributions of agency work and the business model. Understand product launches and ongoing delivery.
The problem
Plugin Festivals already used several advertising channels and produced newsletters in-house. The founders describe a period of stagnation and the challenge of consistently bringing new products to customers’ attention. Newsletter production still required regular coordination and internal resources.
Our solution
Specialist support helped develop the email channel. The agency contributed campaign ideas, worked on upcoming product launches and added automations. In the interview, the clients also describe direct communication via WhatsApp as part of the collaboration.
The result
The clients report that they could delegate work and build an audience they could reach directly with regular campaigns. They also describe positive revenue development, which the interview links both to the agency’s work and to their business model.
What this means for your email marketing
Ready to develop email marketing for your online store? Our guide to choosing an email marketing agency helps you clarify the scope of services, how you will work together and how results will be measured during your discovery call.
Product launches and ongoing implementation as tasks
The managing directors describe upcoming product launches and their desire to further develop the email channel. The report covers campaign ideas, supplementary automation and direct communication with the agency. The case study thus illustrates both content planning and the organisation of the collaboration.
The reported positive sales trend is linked in the interview to several factors, including the company’s own business model. There is no published comparison here that isolates the impact of the agency’s work. For the purposes of context, therefore, client experience, reported business performance and independent evidence of impact should be kept distinct.
What a launch briefing should specifically contain
For its own product launch, the team requires a coordinated event, up-to-date product information, available images, suitable landing pages and a clearly defined approval process. The Campaign briefing download brings these points together. The template describes a general approach, not the work documented for that client project.
Organise supplementary automations according to the customer’s situation, rather than squeezing the entire launch into a single flow. Our guide to email flows explains the work matrix. For recurring planning, the Newsletter topic plan; the Metrics overview prepares the ground for subsequent evaluation.
